Army of social media users unite for Miss World Philippines 2012June 29, 2012
Just like soldiers joined by a common cause, Facebook users, the Twitter universe, and the blogging community displayed a strong united front in support of the recent Miss World Philippines 2012.
Pageant bloggers, armed with their innate passion for beauty and everything elegant, were given the chance to witness the candidates’ journey leading up to the crown. Officially designated as TV5 Miss World Philippines 2012 Correspondents, our partner bloggers covered essential pre-pageant activities like the Talent Night, the Gala Night (where special awards like Miss Friendship and Miss Talent were announced) as well as the crucial Pageant Night itself.
Proving that the pageant is of nationwide interest, bloggers from Bicol, Palawan, Cebu, and Western Visayas flew in to Manila to watch the Pageant Night. But even before the finale, these regional correspondents had been steadily providing readers a more intimate look at their respective hometown’s representatives. One such example is Runaway Blogger’s feature on fellow Palawan local, candidate Rufaida Babudin’s inspiring story as a tribe member-turned-beauty aspirant.
TV5 made sure that all the correspondents could conveniently document the event by providing them hotel accommodations courtesy of Agoda.com, Miss World Philippines 2012’s official hotel provider.
Distinguished media personalities, on the other hand, were ecstatic upon receiving the studded red-and-white crowns that served as their invites for the June 24 Pageant Night at the Manila Hotel. Delighted by this royal treatment, fashion designer Francis Libiran and hosts Divine Lee and IC Mendoza enthusiastically tweeted their photos donning the said crown:
The Twitterverse also demonstrated immense support for the pageant’s renewed question-and-answer format. Instead of going for the traditional judges’ questions, this year’s Miss World Philippines shook things up a bit with its Q&A portion and opted to engage active social media participation by letting the viewers tweet the questions they would want to ask the finalists.
This is the first time in Philippine beauty pageant history that the public was granted this kind of privilege, which could directly influence the competition's outcome. In return for helping find the Filipina that best personifies “Beauty with a Purpose”, the lucky Twitter judges would be rewarded hotel accommodations from Agoda.com.
In response, hundreds of entries with the #AskMsWorldPH hashtag were sent by the tweeting public. Out of this huge number, the five most creative, original, relevant entries were selected and asked live on the Pageant Night. Incidentally, one of the night’s toughest questions involved social media, when one of the finalists was asked if social media has made our society better or worse.
Other #AskMsWorldPH entries were also shared during the Pageant Night’s Social Media segment. Aside from providing comic relief, funny DJ Mr. Fu and ex-beauty queen Pat Fernandez seamlessly connected the social media world to the home viewers by reading the hordes of tweets that enabled #MsWorldPH to trend on Twitter, as well as the comments posted on the Miss World Philippines 2012 Facebook page.
This same official Facebook page allowed avid fans to meticulously follow the competition’s series of events, since day one when the candidates were initially introduced to the audience and even until after Queeneerich Rehman’s ascent to the throne. Through this fan page, Facebook users had easy access to timely pageant updates and other treats never seen on TV like the special made-for-web videos of the contestants. Netizens also had the option to check out TV5’s dedicated Miss World Philippines 2012, which reliably provided the latest happenings on the pageant.
With such a strong backing from the online army, the recent Miss World Philippines 2012 was an excellent demonstration of the social media republic and the entire viewing nation’s unity in celebrating the beauty of the Filipina.